A trademark is a brand name, a slogan or a logo which uniquely distinguish your goods and services from those of the other. Trademark registration allows you to protect your company name and can become a capital asset for your business. This is the most cost-effective way of protecting your brand and reputation.
Trademark applications in South Africa are regulated by the Trademarks Act which provides that a trademark can be registered as a service or a product. In total there are 45 trademark classes, 34 of which cover goods and the remaining 11 classes protects services. It is important to note that an applicant must apply into all the classes they will need to seek protection for. Our team will assist you in selecting the right classes that you should seek protection for in line with your desired objectives.
The trademarks application process can be summarised as follows: